Daniel Egloff
"Good cooperation does not happen by chance - it requires clarity, trust and shared responsibility"
Daniel Egloff serves on the board of directors of various organizations, including Basel-Mulhouse Airport, the KKL Lucerne, and St. Clara Hospital. Previously, he served as CEO of tourism in Basel and Sils im Engadin for over 25 years.
He knows the challenges of transformation processes from his own experience and brings a broad understanding of operational leadership, strategic management, and politically driven systems. As a consultant, he impresses with his analytical thinking, a keen sense of group dynamics, and the ability to clarify structures and provide guidance.
He is currently deepening his skills with a master's degree in coaching and process development at the IAP of the ZHAW – thus combining practical experience with sound theoretical expertise.
My professional takeaways
Right after graduating from high school in 1991, I caught the tourism bug: As a winter ski instructor and summer waterski instructor at Club Méditerranée, I learned my first, most important, and simplest rule: The customer is king. So simple, so effective.
After studying tourism, I was ready for my first job: Hired as sports secretary for Sils in the Engadine, I immediately took over management due to the director's illness. Give people big tasks and they'll thrive. I experienced this second piece of wisdom firsthand. And that, in addition to hard work, it's also all about good timing.
Five years later, in 2001, the board of Basel Tourism was looking for a new director: an academic, 40-50 years old, with a strong network in Basel. The fact that I, a 30-year-old Zurich native who had never been to Basel, was given this job taught me wisdom number three: Nothing ventured, nothing gained.
Malena Schmidt
“The path to the goal is most effective when everyone pulls together”
Malena is the agency's organizational backbone. She coordinates appointments, organizes workshops, keeps track of projects, and professionally prepares key documents. Her structured approach and calm, cheerful demeanor make her a valuable anchor in our dynamic day-to-day operations.
My specialties
I began my career in 2022 with a varied internship as a team leader in the hospitality department at Hirslanden Hospitality. There, I deepened my interest in organization and teamwork and gained valuable experience in coordination, cross-departmental collaboration, and guest service.
Previously, I graduated from high school with a focus on modern languages and discovered my passion for languages and intercultural topics. I am currently in my fourth semester of studying tourism at the Graubünden University of Applied Sciences. The practice-oriented program combines business fundamentals with tourism-specific content – especially through project-based work, I can apply theoretical knowledge in a targeted manner.
Favorite series
Passion
Top destination
The 100
Traveling
Majorca